The first time Australia had ever heard of ‘off the plan’ apartment sales, it was Alison Coopes setting the precedent, with a marketing campaign she devised while contracted to Richard Ellis Sydney. The Quay apartments were the most expensive the Australian market had seen to date. Alison’s campaign strategy proved to be a resounding success and consequently established an initiative now adopted by the real estate industry.
Alison’s consistently outstanding results ensured that she was called upon to remarket the apartments in the Quay, The Connaught and 1 Darling Harbour.
Expanding her horizons, Alison repositioned herself in Double Bay working for Laing and Simmons, LJ Hooker and Ray White, before establishing the eponymous Agency by Alison Coopes.
The rest is history, setting record prices for unique homes, multi-million dollar apartments and development sites at the exclusive end of the market.
The national record (highest sale price in the GFC) for 7 Hillside Avenue Vaucluse, and the sale of Altona, Point Piper (highest negotiated residential sales price in Australian history) has firmly set the position of Agency by Alison Coopes as the premier agency, and Alison herself as the highest profile agent in Australia.
Agency by Alison Coopes now well surpasses industry expectations and stands ahead as an exclusive performance driven team, winning client loyalty with real results, sophisticated marketing campaigns and absolute discretion.
It Isn’t “Unsurpassed Masterpiece”
Every home has something that will make someone fight to own it. It’s not found in a formula or a buzzword.
Agency by Alison Coopes made its first record breaking sale by rejecting the real estate formula. Then we made some more. Then a whole lot more. Sure it’s harder. But it’s worth it.
We use highly skilled advertising creatives, not real estate writers. Architectural photographers, the best there are. And most importantly, the knowledge that nothing exceptional ever came from an average marketing idea.
We don’t use those.
Speak to one of our agents todayenquire now