Fads are for yo-yo dieters. Facts are for sellers.back to blog
Posted 23 August 2016
Avoid gluten and you’ll avoid bloating, brain fog, fatigue and diabetes. Of course, it’s true for only a few people. But health fads thrive on hope, not thinking.
Hope (and fads) rule real estate sales also. Every seller begins a campaign hoping to get the highest price. And the current real estate fad can be very compelling.
There’s only one knowable fact about the highest bidder for your home: he or she will want your house more than anyone else and will be prepared to pay the most amount to get it.
So there’s only one knowable fact about the best real estate agent for your home. He or she will find all the high bidders and recognise the likely buyer.
As a corollary, that agent will have four attributes.
All four attributes.
Contrary to what hope suggests, that agent may not be the one with the highest quote. (There’s probably something wrong with a quote that’s out of sync with the others). Nor the agent offering the lowest commission. (Will any agent do more work for less?) Nor the agent who seems to be great mate material. (A great agent is amiable but tough.)
That agent will bring:
- Plain talk. Because you need facts, not promises.
- Connections. Dragnet fishing in international waters may be bad for dolphins but it’s the best way to sell a home.
- An entrepreneurial attitude. “What if” is the bridge between also-ran and winner.
- Homework: If an agent can’t do what it takes to win a job, they’re unlikely to do what it takes to win the best sale.
Choose your agent with your head, not your hope. CHOOSE AGENCY BY ALISON COOPES – YOU ARE IN SAFE HANDS.